The Dermatologist-Trusted Trio — At Percentages That Actually Work
1. 10% Niacinamide (Vitamin B3)
Sebum-Regulating • Pore-Refining • Brightening • Barrier-Strengthening
The gold standard for oily, acne-prone skin. At a clinically meaningful 10% (most Indian niacinamide serums use 2–5%), it regulates excess oil production at the sebaceous gland level, visibly minimises the appearance of enlarged pores, fades post-acne marks and strengthens the skin's protective barrier — all simultaneously.
2. 5% Azelaic Acid
Anti-Acne • Dark Spot Fading • Anti-Inflammatory
One of dermatology's most underrated heroes — and the only ingredient that simultaneously kills acne-causing bacteria, unclogs congested pores AND fades post-inflammatory hyperpigmentation (the dark marks left behind after pimples heal). 5% is the clinically proven sweet spot — high enough to work visibly, gentle enough for daily use.
3. 0.5% Zinc PCA
Anti-Bacterial • Anti-Inflammatory • Sebum-Balancing
The most skin-bioavailable form of zinc — your skin's natural mineral for inflammation control and bacterial defence. Works synergistically with Niacinamide and Azelaic Acid to calm active breakouts, reduce redness and prevent the next round of pimples from forming.
4. 21 Dead Sea Minerals
Re-Mineralising • Soothing • Balancing
The Seasoul signature — a 100% authentic mineral complex from the world's saltiest sea. Rich in zinc, magnesium, calcium, potassium and bromide, used for over a century by Israeli dermatologists to treat acne, eczema and inflammatory skin conditions. Calms, balances and re-mineralises stressed, congested skin.
5. Pro-Vitamin B5 (D-Panthenol)
Hydrating • Soothing • Barrier-Supporting
Helps lock in moisture and keep skin balanced, so it stays soft and comfortable while the formula works — without the dryness or tightness many acne treatments can leave behind.
Why the Percentages Matter (And What Most Brands Don't Tell You)
In skincare, ingredient lists can be deceptive. Two serums can both "contain Niacinamide" — but one might have 1% (essentially decorative) and the other 10% (clinically active). This is why dermatologists always look at the percentage, not just the name.
Active - This Serum - Drugstore Average - Clinical Threshold
Niacinamide - 10% - 2-5% - 5-10%
Azelaic Acid - 5% - 1-2% - 5-15%
Zinc PCA - 0.5% - 0.1-0.2% - 0.5-1%
Bottom line: every active in this serum is at the percentage dermatologists recommend for visible results — not the bare-minimum percentage most brands use to put the ingredient on the label.
Free From — What's NOT in This Bottle
We obsess over what we put into every SeaSoul formula — but we obsess just as hard over what we leave out. The Clarifying Serum is free from:
- Parabens
- Sulphates
- Artificial dyes
- Animal testing — ever
Full INCI / Ingredient List
Purified Aqua, Niacinamide, Glycerin, Ethoxydiglycol, Butylene Glycol, Pentalyene Glycol, Potassium Azelyol Diglycinate, Phenoxyethanol & Ethylhexy/glycerin, Zinc PCA, Xanthan Gum, Sodium Hyaluronate, Maris Salt, Sodium Gluconate
Shelf life: 36 months from manufacturing. Best used within 6 months of opening.