Five Concentrated Actives — Your Daily Skin Multivitamin
1. Vitamin C
Brightening • Anti-Pigmentation • Antioxidant
The most clinically studied brightening active in dermatology. Inhibits melanin production, fades existing pigmentation, neutralises free radicals from pollution and UV, and supports collagen synthesis. The cornerstone ingredient of any serious brightening routine.
2. Glutathione
Antioxidant • Dullness-Fighting • Tone-Evening
A tripeptide your body naturally produces — production declines with age and stress. In topical form, glutathione works as an antioxidant brightener: neutralising free radicals and helping fade the dullness and uneven tone caused by oxidative damage. Note: this brightens by fading damage; it does not change your natural skin tone.
3. Azelaic Acid
Anti-Acne • Post-Mark Fading • Gentle Renewal
One of dermatology's most respected multi-taskers — clinically approved for acne control, post-acne mark fading, anti-inflammatory action, and gentle cellular renewal. At the daily-use strength in this Potion, it's safe for all skin types including sensitive skin.
4. Hyaluronic Acid
Hydrating • Plumping • Anti-Dryness
The gold standard of hydrating ingredients. Binds up to 1,000 times its weight in water, flooding the skin with moisture while the brightening actives work. Counteracts any drying tendency from the actives and ensures comfortable daily use even on dry skin.
5. Collagen
Surface Plumping • Moisture-Sealing • Fine-Line Softening
An honest framing: topical collagen creates a hydrating, plumping film on the skin's surface that softens fine lines and seals in moisture. It doesn't penetrate deep enough to "boost" your skin's natural collagen production (a common misconception) — but its surface-plumping action delivers immediate visible smoothness and hydration.
Why Multi-Active Brightening Beats Single-Ingredient Serums
The Indian skincare market is flooded with single-ingredient brightening serums. Here's exactly why a multi-active approach delivers more visible results — and faster.
Cause of Dullness/Uneven Tone - Single-Ingredient Approach - This Potion's Approach
Free-radical damage - Often unaddressed - Vitamin C + Glutathione (dual antioxidants)
Excess melanin production - Vitamin C alone - Vitamin C + Glutathione together
Post-acne marks- Often unaddressed - Azelaic Acid (clinically validated for PIH)
Dehydration causing dullness - Often unaddressed - Hyaluronic Acid + Collagen (dual hydrators)
Fine lines from dehydration - Often unaddressed - Hyaluronic Acid + Collagen plumping
Bottom line: dullness is a multi-cause problem. Most products fix one cause. This one fixes all five.
An Honest Conversation About Glutathione
Glutathione is a complicated ingredient in India — and we want to be transparent about how we use it.
What Glutathione DOES Do in This Potion - What Glutathione Does NOT Do in This Potion
Provides antioxidant defence against pollution & UV damage - Change your natural skin tone or undertone
Helps fade dullness caused by oxidative damage - Function as a fairness treatment of any kind
Supports the brightening of post-acne marks - Replace the need for daily SPF (it is not a substitute)
Works gradually over weeks of consistent topical application - Work as fast or aggressively as oral/IV glutathione protocols
This honesty is part of why we're a brand worth trusting with your daily routine.
Free From — What's NOT in This Bottle
We obsess over what we put into every Azevita formula — but we obsess just as hard over what we leave out. The Multivitamin Potion is free from:
- Sulphates
- Parabens
- Phthalates
- Artificial dyes
- Animal testing — ever
Full INCI / Ingredient List
Aqua, Polysorbate 20, Glycolic acid, Azeloyl Diglycinate, Propylene Glycol, Glycerin, Paeonia Suffruticosa Root Extract/ScutellariaBaical-ensis Extract/Saxifrage Sarmentosa Extract/Acetyl Tyrosine/Arbutin/Glutathi-one/3-Aminopropyl-L-Ascobylphosphate,Niacinamide, Lycium Barbarum (Goji) Fruit Extract, Morinda Citrifolia (Noni) Fruit Extract,Phenoxyethanol,Glutathione, Ethyl Ascorbic Acid, Sodium Hyaluronate, Collagen, D-Panthenol, Alpha-Tocopheryl-Acetate, Thiotic acid, Hydroxyethylcellulose, Xanthan Gum, Sodium Gluconate,Benzyl , Alcohol,Fragrance.
Shelf life: 36 months from manufacturing. Best used within 6 months of opening (Vitamin C oxidises with prolonged air exposure).