Intensive Lightening Eye Serum

30ml

Rs. 365.50

Rs. 365.50 Rs. 430.00

Intensive Lightening Eye Serum

ANTI WRINKLE BRIGHTENING SERUM

Intensive Lightening Eye Serum

with Vitamin C, Glutathione, Azelaic Acid, Hyaluronic Acid & Collagen

DARK CIRCLES? - A HISTORY

A lightweight, fast-absorbing eye serum designed to brighten dark circles, reduce puffiness, and smooth fine lines. It helps restore radiance to tired-looking eyes while deeply hydrating the delicate under-eye area. Gentle enough for every user, it leaves eyes looking fresher, smoother, and well-rested.

Rs. 365.50

Rs. 365.50 Rs. 430.00

(MRP Inclusive of all tax)

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Approx. 90 days	Use Morning + Evening
Dark circles, Puffiness,Fine Lines,Wrinkles, Crow's feet.	pH Range

Multi-Active

Quick-Absorbing

Eye-Area Safe

Sulphate-Free

Paraben-Free

Phthalate-Free

Cruelty-Free

Multi-Active

Quick-Absorbing

Eye-Area Safe

Sulphate-Free

Paraben-Free

Phthalate-Free

Cruelty-Free

Multi-Active

Quick-Absorbing

Eye-Area Safe

Sulphate-Free

Paraben-Free

Phthalate-Free

Cruelty-Free

Multi-Active

Quick-Absorbing

Eye-Area Safe

Sulphate-Free

Paraben-Free

Phthalate-Free

Cruelty-Free

Refreshed

Plumped

Less Puffy

Brighter

Smoother

Rested

Lifted

Refreshed

Plumped

Less Puffy

Brighter

Smoother

Rested

Lifted

Refreshed

Plumped

Less Puffy

Brighter

Smoother

Rested

Lifted

Refreshed

Plumped

Less Puffy

Brighter

Smoother

Rested

Lifted

Complete the routine

CLEANSE TREAT MOISTURISE + SPF

The what, why & how

Let’s break it down.

Built for the thinnest, most sensitive skin on your face

The under-eye area is thinner, drier, and more delicate than the rest of your face — which is why it’s often the first place to show dark circles, puffiness, and fine lines. Most regular face serums are simply too harsh or not designed to work effectively here.

This eye serum is different. It’s specially formulated to brighten dark circles, smooth fine lines, reduce puffiness, and deeply hydrate with a lightweight texture that absorbs quickly and sits comfortably under makeup.

With consistent use, it helps eyes look fresher, smoother, and naturally well-rested — the kind of quiet transformation you notice in the mirror first.

Texture & sensorial cues — exactly how the product will look, feel and behave on your skin.

Texture: Watery-light, silky serum — flows freely from the precision dropper
Colour: Pale honey glow — the natural colour of stabilised Vitamin C
Weight: Featherlight — absorbs in 30 seconds, zero residue around the eye area
Scent: Subtle, ingredient-led — no perfume notes that could irritate the eye area
Action: Fades dark circles + reduces puffiness + smooths fine lines + plumps crow's feet + hydrates
Finish: Soft, smooth, hydrated — perfect base under concealer and makeup
Sensation: Comfortable, no stinging or tingling — formulated specifically for the delicate under-eye area

1. Helps brighten dark circles
Vitamin C and Glutathione help reduce dullness caused by daily stress, pollution, and visible skin damage, helping the under-eye area look fresher and brighter over time.

2. Improves uneven pigmentation
Vitamin C and Azelaic Acid work together to gently reduce the look of stubborn under-eye darkness and uneven tone with consistent use.

3. Helps reduce puffiness
Instead of relying on temporary quick fixes, this formula deeply hydrates and supports healthier-looking skin, helping under-eyes appear smoother and less puffy over time.

4. Smooths fine lines and crow’s feet
Hyaluronic Acid helps plump the delicate under-eye area with moisture, while Collagen smooths and softens the look of fine lines for a fresher appearance.

5. Delivers lasting hydrationThe under-eye area loses moisture quickly, which can make lines look more visible. This serum helps keep skin hydrated throughout the day, leaving it softer, smoother, and more comfortable.

One drop per eye. Twice a day. Daily sunscreen. The right technique matters more than the amount

Eye-area application is where most customers go wrong with eye serums — and it's not their fault. Most brands don't teach this properly. Here's exactly how to do it right.

Application Technique (This Matters):

After cleansing and toning, apply this Eye Serum BEFORE your moisturiser, BEFORE any face oils.
Dispense one drop onto the back of your hand. One drop is enough for BOTH eyes — really.
Use your ring finger (it applies the lightest pressure of any finger).
Dab small dots of serum along the orbital bone — the ridge of bone you can feel underneath your eye, NOT the soft skin directly under your lash line. The product will migrate inward naturally as it absorbs.
Tap, don't rub. Use a gentle tapping motion to encourage absorption. The under-eye skin is too delicate to drag or pull.
Avoid the upper eyelid entirely unless you have specific fine lines there to target — and even then, dab very lightly.
Wait 60 seconds before applying moisturiser or makeup over the eye area.

⚠ Eye-Area Safety Cautions

Patch test on the inner forearm for 48 hours before first under-eye application.
Don't apply directly to the lash line or the moisture-line under the eye — the product can migrate into the eye and sting.
If the product gets in your eye, rinse immediately with cool water and stop use until the irritation settles.
Don't use on broken skin, active eczema flare-ups, or skin currently undergoing dermatological treatment around the eye area.
If you wear contact lenses, apply this serum at least 15 minutes before inserting lenses.

⚠ Daily SPF Is Non-Negotiable

This Eye Serum contains brightening actives (Vitamin C, Glutathione, Azelaic Acid) that make the under-eye area temporarily more vulnerable to UV-induced pigmentation. Without daily SPF 50, daily sun exposure creates new dark circles faster than this serum can fade existing ones. The under-eye area is one of the most UV-exposed parts of your face — and one of the most consistently missed when applying sunscreen. Make sure your SPF goes up to and around the eye area too.

Frequency:

Morning + Evening, every day.
If you're new to multi-active eye serums, start with Evening only for the first 7 days, then add the AM application once your skin tolerates it well.

Pro Tips:

For an extra de-puffing morning boost, store the bottle in the fridge — the cooling sensation when applied genuinely reduces morning puffiness.
Visible results timeline: hydration and surface plumping from day one; fine line softening in 2-3 weeks; dark circle fading in 6-8 weeks; sustained results in 3-6 months of consistent use.
This serum sits beautifully under concealer — the texture creates a smooth, hydrated base that prevents concealer from settling into fine lines (one of the most common makeup complaints with mature skin).
Don't pair with the Anti-Ageing Night Cream's retinol applied directly to the under-eye area — retinol around the eyes is generally too strong for under-eye skin. Apply this Eye Serum to the under-eye area, and the Anti-Ageing Night Cream to the rest of the face only.
If you're already using the Azevita Multivitamin Potion, you don't need to apply that one to the under-eye area — this Eye Serum covers that zone better.

Most eye products either do too little or are too harsh for the delicate under-eye area. This serum was created to do things differently — delivering visible results without irritation.

Its targeted formula helps brighten dark circles, reduce puffiness, smooth fine lines, and deeply hydrate tired-looking eyes. Lightweight and fast-absorbing, it layers effortlessly under makeup and feels comfortable all day.

With consistent use, eyes look fresher, smoother, and naturally well-rested — the kind of brightness no concealer can fake.

Five Concentrated Actives — Dosed for the Delicate Under-Eye Area

1. Vitamin C

Brightening • Anti-Pigmentation • Antioxidant

The most clinically studied brightening active in dermatology. Prevents melanin production that contributes to pigmentation-related dark circles, neutralises free-radical damage from pollution and UV, and provides daily antioxidant protection for the most UV-exposed area of your face.

2. Glutathione

Antioxidant • Dullness-Fighting • Tone-Evening

A tripeptide your body produces naturally — production declines with age, stress, and lack of sleep. In topical form, glutathione fades the damage-related dullness that obscures the natural tone of your under-eye area. Note: this brightens by fading damage; it does not change your natural skin tone.

3. Azelaic Acid

Tone-Evening • Gentle Renewal • Anti-Inflammatory

At the gentle under-eye-safe strength used here, Azelaic Acid supports tone evening and reduces inflammation that contributes to puffiness — without irritating the delicate under-eye skin the way most exfoliating acids would. One of the few clinical actives genuinely well-tolerated around the eyes.

4. Hyaluronic Acid

Deep Hydration • Plumping • Fine-Line Softening

The gold standard of hydrating ingredients. Binds up to 1,000 times its weight in water — critical for under-eye skin, which has fewer oil glands than anywhere else on the face and loses moisture faster. Instantly plumps fine dehydration lines.

5. Collagen

Surface Plumping • Smoothens fine lines around the eyes • Moisture-Sealing

An honest framing: topical collagen creates a hydrating, plumping surface film that softens fine lines around the eyes and fine lines visibly. It doesn't penetrate deep enough to "boost" your skin's natural collagen production (a common misconception) — but its surface-plumping action is exactly what the under-eye area needs.

Understanding Your Dark Circles: The Four Different Causes

Most customers don't realise that dark circles aren't one thing — they're four different conditions that look superficially similar. Identifying which type you have determines what's actually realistic to expect from any eye product.

Type of Dark Circle - What's Actually Happening - What This Eye Serum Can Do

Pigmentation - Genetic excess melanin in the under-eye skin (very common in Indian skin) - Gradually fades with Vitamin C + Azelaic Acid over 8-12 weeks

Vascular - Blood vessels showing through the thin under-eye skin (bluish-purple tint) - Improves visibly with consistent hydration and antioxidant support

Structural - Loss of fat pads and hollowing under the eye (creates a shadow effect) - Surface plumping helps, but full correction often requires dermal fillers

Mixed - Combination of two or more of the above (most common type) - Multi-active formula addresses each cause simultaneously

Bottom line: this serum works best for pigmentation, vascular and mixed-type dark circles. For structural (hollow-shadow) dark circles, topical products help but full correction may require professional treatment.

An Honest Conversation About "Lightening" Eye Products

The under-eye area is the most common place where customers ask about "lightening" products. We want to be transparent about what this serum does and doesn't do.

What This Eye Serum DOES Do - What This Eye Serum Does NOT Do

Fades damage-related dark circles over weeks - Change your natural under-eye skin tone

Reduces pigmentation that's darker than your face baseline - Function as a fairness or skin-whitening treatment

Smooths fine lines and crow's feet visibly - Eliminate hollow/structural dark circles entirely (those often need professional treatment)

Hydrates and plumps under-eye skin - Replace the need for daily SPF (under-eye SPF is critical)

Works gradually with consistent twice-daily use - Deliver overnight results — under-eye improvements are the slowest of all skincare results

This honest framing protects your brand from overclaiming AND builds long-term customer trust.

Free From — What's NOT in This Bottle

We obsess over what we put into every Azevita formula — but we obsess even harder for eye products. The Eye Serum is free from:

Parabens
Sulphates
Phthalates
Artificial dyes
Caffeine (we use deep hydration as a better long-term solution to puffiness — see Tab 3)
Animal testing — ever

Full INCI / Ingredient List

Aqua, (Goji)Lycium Barbarum Fruit Extract, Morinda Citrifolia (Noni) Fruit Extract, Carbomer, Propylene Glycol, Glycerin, Paconia Suffruticosa Extract/ScutellariaBaicalensis Extract/ Saxifrage Sarmentosa Extract/AcetylTyrosine/Arbutin/Gluta-thione/3-Aminopropyl-L-Ascobylphos-phate, Niacinamide, Phenoxyethanol, Glutathione, Ethyl Ascorbic Acid, Sodium Hyaluronate, Collagen, D-Panthenol, Alpha-Tocopheryl-Acetate, Hydroxylethylcellulose, Xanthan Gum, Sodium Gluconate, Benzyl Alcohol, Fragrance

Shelf life: 36 months from manufacturing. Best used within 6 months of opening — Vitamin C oxidises faster with air exposure, so the precision dropper helps protect the formula.

A Note From Our Founder

Why eye-area skincare is the most personal thing we make.

Under-eye concerns are personal. They’re often the first thing people notice — the shadows, puffiness, and fine lines that make you look more tired than you feel. And most eye products either do too little or feel too harsh for such delicate skin.

This serum was designed to change that. It helps brighten dark circles, smooth fine lines, reduce puffiness, and deeply hydrate — all with a lightweight formula made specifically for the under-eye area.

With consistent use, eyes look fresher, smoother, and naturally well-rested. Quiet, gradual results that make a real difference where it matters most.

With love, from Manisha Chopra.

Tested on Real Indian Skin — Loved by Thousands

concentrated actives in one precision-dosed bottle — specifically for the delicate under-eye area

[X]%

[INSERT % of verified buyers who rated 4 or 5 stars on the live page]

6-8 WEEKS

typical timeline for visible dark circle fading with consistent twice-daily use

“ My skin is super sensitive, especially around the eyes. This serum is gentle and calming, and I’ve noticed fewer fine lines in just a couple of weeks. Definitely keeping this in my skincare kit. ”

NAMRATA SHEKHAR

“ I had puffy eyes and dark circles from lack of sleep—this helped more than expected. It doesn’t feel sticky, and the area under my eyes looks fresher and firmer now. ”

ARVIND PILLAI

“ I wasn’t expecting fast results, but within 10 days, my under-eye area looked brighter and more hydrated. The serum feels silky and blends in quickly. A little goes a long wa ”

RUCHIKA JAIN