Goji Brightening Face Wash

100ml

Rs. 297.50

Rs. 297.50 Rs. 350.00

Goji Brightening Face Wash

DAILY BRIGHTENING FACE WASH

Goji Brightening Face Wash

with Goji Berry, Vitamin C, Hyaluronic Acid, Evening Primrose & Noni Fruit

Five superfoods. One gentle wash. The radiance ritual your skin will quietly fall in love with.

A gentle, superfood-powered daily face wash built around the most antioxidant-rich brightening ingredients in nature — Goji Berry, Vitamin C, Evening Primrose, Noni Fruit, and Hyaluronic Acid. It deep-cleanses without stripping, gently fades dullness and pigmentation with consistent use, soothes inflammation, and floods the skin with hydration — leaving your face soft, smooth and visibly more radiant after every wash. Lightweight, gentle enough for daily morning and evening use, and suitable for all skin types. 68 verified customers, 100% positive — the affordable daily ritual that's quietly built a loyal following.

Rs. 297.50

Rs. 297.50 Rs. 350.00

(MRP Inclusive of all tax)

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Approx. 45 days	Use Morning + Evening
All skin types.	pH Range

Best Seller

Daily Use

Gentle

All Skin Types

Superfood-Powered

Paraben-Free

Cruelty-Free

Best Seller

Daily Use

Gentle

All Skin Types

Superfood-Powered

Paraben-Free

Cruelty-Free

Best Seller

Daily Use

Gentle

All Skin Types

Superfood-Powered

Paraben-Free

Cruelty-Free

Best Seller

Daily Use

Gentle

All Skin Types

Superfood-Powered

Paraben-Free

Cruelty-Free

Fresh

Soft

Hydrated

Brighter

Glowing

Smooth

Comforted

Fresh

Soft

Hydrated

Brighter

Glowing

Smooth

Comforted

Fresh

Soft

Hydrated

Brighter

Glowing

Smooth

Comforted

Fresh

Soft

Hydrated

Brighter

Glowing

Smooth

Comforted

Complete the routine

CLEANSE MIST TREAT MOISTURISE PROTECT

The what, why & how

Let’s break it down.

A gentle, antioxidant-rich daily face wash that deeply cleanses while brightening and hydrating the skin. It helps lift away dullness, soothe irritation, and support a clearer, more radiant complexion with every wash. The lightweight, non-stripping formula leaves skin soft, refreshed, and naturally glowing.

Texture & sensorial cues — exactly how the product will look, feel and behave on your skin.

Texture: Creamy, slightly thick wash that builds into a soft, cushiony lather
Colour: Warm, goji-berry-tinted — the natural colour of the botanical actives
Scent: Light, fresh, subtly fruity from the goji and noni — no overpowering fragrance
Skin Feel After: Soft, fresh, hydrated, never tight — confirmed by reviewer Annie Sebastian ("it not dries face but cleanses properly")
Action: Cleansing + brightening + hydrating + anti-inflammatory — all in one gentle wash
Finish: Fresh, plumped, visibly brighter — perfect base for the rest of your routine
Sensation: Comfortable, gentle, never stinging — safe for daily morning and evening use

1. Helps brighten dull skin: Goji Berry is rich in antioxidants that help protect skin and support a brighter, healthier-looking glow over time.

2. Improves uneven skin tone: Vitamin C helps brighten skin and reduce the look of dullness and uneven tone with regular use.

3. Calms and smooths skin: Evening Primrose Oil helps comfort skin, reduce redness, and support a smoother, more even-looking texture.

4. Refreshes and soothes: Noni Fruit helps calm stressed skin and keeps it feeling fresh and balanced, especially in heat, humidity, and daily pollution.

5. Hydrates while it cleanses: Hyaluronic Acid helps skin hold moisture during cleansing, so your skin feels soft, plump, and comfortable — never dry or tight after washing.

2 times a day. Two minutes total. That's the whole brightening ritual.

For best results, use morning and evening as the first step in your skincare routine.

Step-by-Step:

Wet: Splash your face with regular water — not hot (hot water strips the barrier).
Dispense: Take a pea-sized amount onto wet palms.
Lather: Rub palms together briefly to build a soft, creamy lather.
Massage: Gently massage onto damp face in upward, circular motions for 30-60 seconds. Cover face and neck. Avoid the eye area.
Rinse: Wash off thoroughly with cool or lukewarm water. Pat (don't rub) dry with a soft towel.
Follow up: Immediately apply the Azevita Intensive Brightening Toner Mist, then your serum and moisturiser. Always finish with SPF 50 in the morning — brightening actives work best when paired with daily sun protection.

Frequency:

Morning + Evening, every day.

Pro Tips:

For a quick brightening boost, leave the lather on for 30-45 seconds before rinsing — acts as a mini-treatment without irritating even sensitive skin.

Real brightening doesn’t happen overnight. It happens gradually, through gentle daily care that supports your skin over time.

That’s why this formula is powered by five skin-loving superfoods: Goji Berry, Vitamin C, Evening Primrose, Noni Fruit, and Hyaluronic Acid. Together, they help brighten, hydrate, soothe, and protect your skin — gently enough to use every morning and night without stressing your skin.

And because it’s made for everyday use, it’s priced to be part of your routine, not an occasional splurge. Because consistency is what creates visible results.

That’s exactly why so many customers keep coming back. With glowing reviews from people who’ve used it for months — even years — it’s become a daily staple for skin that looks fresher, healthier, and naturally brighter over time.

Inside Every Wash — Five Superfoods from Nature's Brightening Pharmacy

1. Goji Berry

Antioxidant • Brightening • Anti-Pigmentation

One of the most antioxidant-rich fruits on earth, used in traditional Chinese medicine for over 2,000 years. Rich in zeaxanthin, beta-carotene and natural Vitamin C, Goji Berry neutralises the free radicals that dull skin and drive pigmentation. The reason this wash starts brightening from the very first use.

2. Vitamin C

Brightening • Tone-Evening • Antioxidant Defence

The most clinically studied brightening active in dermatology. Prevents melanin production, fades existing pigmentation and dark spots, and provides daily antioxidant protection against pollution and UV stress. Even in a brief cleansing contact, daily exposure compounds over weeks for visible tone improvement.

3. Evening Primrose

Tone-Evening • Anti-Inflammatory • Barrier-Supporting

Rich in gamma-linolenic acid (GLA) — an essential fatty acid that reduces inflammation and supports the skin's natural barrier. Helps even out skin tone, calms redness from hormonal sensitivity, and improves overall skin texture with consistent use.

4. Noni Fruit

Anti-Inflammatory • Anti-Bacterial • Soothing

A sacred plant in Polynesian traditional medicine for over 2,000 years. Naturally anti-inflammatory and anti-bacterial, Noni Fruit calms low-grade skin inflammation (which drives uneven tone), reduces acne-causing bacteria, and protects skin from daily environmental stress.

5. Hyaluronic Acid

Hydrating • Plumping • Anti-Tightness

The gold standard of hydrating ingredients. Binds up to 1,000 times its weight in water — which means it counteracts the tightening, drying effect most face washes cause. You step out of the shower with skin that's already hydrated, soft and plumped.

The Heritage Behind the Ingredients

Three of these five ingredients have been used in traditional medicine for over 2,000 years. Here's what each tradition discovered — long before modern dermatology validated it.

Ingredient - Traditional Use - Modern Dermatology Confirms

Goji Berry - Chinese medicine, 2,000+ years - Powerful antioxidant; reduces pigmentation; fights signs of UV-induced ageing

Noni Fruit - Polynesian medicine, 2,000+ years - Natural anti-inflammatory and anti-bacterial; supports acne-prone skin

Evening Primrose - Native American medicine, centuries - GLA fatty acid reduces inflammation; supports barrier and tone

Bottom line: this isn't a marketing trend. These are ingredients that have earned their place across centuries — now backed by modern science.

Free From — What's NOT in This Bottle

We obsess over what we put into every Azevita formula — but we obsess just as hard over what we leave out. The Goji Brightening Face Wash is free from:

Parabens
Sulphates (SLS / SLES)
Artificial dyes
Animal testing — ever

Full INCI / Ingredient List

Aqua, Glycerin, Cocoamidopropyl Betaine, Caprylyl/Capric Glucoside, Polyquaternium 7, PEG-150 Distearate, Glycol Distearate, Sodium Cocoyl Methy! Taurate, Coco Glucoside (and) Glycery Oleate, Decyl Glucoside, Lycium Barbarum (Goji) Fruit Extract, Morinda Citrifolia (Noni) Fruit Extract, Phenoxyethanol, Propylene Glycol, Sodium Hyaluronate, D-Panthenol, Glutathione, Azelic Acid, Benzyl Alcohol, Methylchlorothioazoli-none, Disodium EDTA, Fragrance.

Shelf life: 36 months from manufacturing. Best used within 6 months of opening.

A Note From Our Founder

Why we launched a separate sub-brand for botanical skincare.

It's our botanical sub-brand — built around superfood ingredients that have been used in traditional medicine for centuries. Goji Berry from Chinese medicine. Noni Fruit from Polynesian healers. Evening Primrose from Native American traditions. Vitamin C from nature's most reliable brighteners. None of these are marketing trends — they're ingredients that have earned their place across generations, now validated by modern dermatology.

This face wash was the first product in the Azevita line. It does five things at once — cleanses gently, brightens gradually, hydrates deeply, soothes inflammation, and provides daily antioxidant defence. The price (₹297.50) makes it genuinely affordable enough to use every single day for years, which is the only way brightening actually works.

If you've been looking for skincare that feels like nourishment rather than intervention, this is the place to start.

With love, from Manisha Chopra.